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What people say about the book

"It doesn't get any better than this. These posters were all produced to create an emotional response in the viewer - and they clearly still have that power. Many of these images make you want to step into the scenes they portray, back into a time before WWII, or just after that great war when women all looked like Sophia Loren or Gina Lollabrigida (or strived to), and all the men looked like Rossano Brazzi. The romance of the lake district, of the Amalfi Coast, of the ruins in Rome ... all surprisingly free of people, just waiting for you to enjoy. As a designer, these posters really get my creative juices flowing. The curves, the blocks of color, the bold vertical lines - some art deco examples make you want to cry, they're so good. And all very Italian."


"Gorgeous book. Wish there were more like it."


"Amazing book, beautifully written about the history of poster making and its path in Italy and great graphic design."


"Many fine illustrations with details of when the posters were made and by whom. As an aspiring artist, I found the pictures to be very inspirational."


"The perfect book of its type. The only room for improvement is to add at least 50 pages."


"As long as you leave it on the table it will be consulted over and over."

About the book

From the 1920s through the 1960s, hundreds of artists dedicated their creative talent to promoting and increasing tourism in Italy. Although their styles were different, all of them contributed to the creation of a remarkable body of design work we now know as the golden age of Italian travel posters.


Travel Italia guides you to the major centers for art and culture. Organized by region, this passport to Italy features the country's foremost destinations by drawing on an unparalleled collection of vintage posters. Visit the romantic Venetian lagoons in gondola row boats; experience Florence's Renaissance and the "Eternal City" of Rome; tour Naples at the foothills of Mount Vesuvius, and see Palermo, the Sicilian capital with its French-Norman, Byzantine, and Arabic influences. Discover Italy's smaller, hidden treasures such as, Bellagio, the Pearl of Lake Como; the elegant spas of Salsomaggiore; the Umbrian jewel-town of Spoleto; the luscious Isle of Capri; Tqormina on the East Coast of Sicily; the Ligurian fishing village of Portofino, and Alassio on the Italian Riviera, home of this beautiful collection.